Brand Warfare is More of a War than You Think
By [http://ezinearticles.com/?expert=Lance_Winslow]Lance Winslow
We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst Americas top selling brands, this has been increasing for about the last 5-years. For instance look at GE Light bulbs sometime. They have not only the original light bulb that GE is known for they now have; Soft Pink, Crystal Clear, Original, Standard, Miser (The energy saving light bulb), and of course Party Light Bulbs in colors of yellow, red, green, blue, and orange.
If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendys Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendys launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of Americas largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.
Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite interested in what we found. Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato’s Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli’s 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many people are unaware of this because McDonald’s has not connected the dots.
However other franchise companies, which franchise and have multiple brands have. The question shall always be do they co-market to the same customers
Brand Warfare is More of a War than You Think
By [http://ezinearticles.com/?expert=Lance_Winslow]Lance Winslow
We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst Americas top selling brands, this has been increasing for about the last 5-years. For instance look at GE Light bulbs sometime. They have not only the original light bulb that GE is known for they now have; Soft Pink, Crystal Clear, Original, Standard, Miser (The energy saving light bulb), and of course Party Light Bulbs in colors of yellow, red, green, blue, and orange.
If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.
Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendys Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendys launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of Americas largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.
Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite interested in what we found. Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato’s Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli’s 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many people are unaware of this because McDonald’s has not connected the dots.
However other franchise companies, which franchise and have multiple brands have. The question shall always be do they co-market to the same customers
This is the song Two Voices from the Barbie and Teresa in the Diamond Castle movie.
Liana: It’s so rare to find a friend like you Alexa: Somehow when you’re around, the sky is always blue Liana: The way we talk, the things you say Alexa: The way you make it all ok Liana: And how you know, all of my jokes, but you laugh anyway! Both: If I could wish for one thing, I’d take the smile that you bring, wherever you go in this world I’ll come along! Together we dream the same dream.
Forever I’m … …
Shopping store: buy cheap Bakugan & discount
Barbie Diamond Castle Two Voices One Song Karaoke Sing Along
by BarbieCollectors (Category: Music)
Barbie in a Christmas Carol is a 2008 computer animated film and part of the CGI Barbie film series.
It is an adaptation of the Charles Dickens story A Christmas Carol.
Cast: Leanne Araya …
(voice) Morwenna Banks …
(voice) Kathleen Barr …
(voice) Prudence Edwards …
(voice) Shauntia Fleming …
(voice) Pam Hyatt …
(voice) Melissa Lyons …
(voice) Kandyse McClure …
(voice) Kelly Sheridan …
(voice) Tabitha St.
Germain …
(voice) **no copyright infringement intended…
clipped by … …
Shopping store: buy cheap & discount
Barbie in a Christmas Carol 1/8
by seema87 (Category: Film & Animation)
Barbie Mariposa (alternate title: Barbie: Mariposa and her Butterfly Fairy Friends) is a 2008 computer animated Barbie film which was released on February 26, 2008.
This film is a part of the Barbie Fairytopia series voice Cast Alistair Abell as Lord Gastrous Kathleen Barr as Rayna Alessandro Juliani as Prince Carlos David Kaye as Royal Guard Terry Klassen as Skeezite #1 Erin Mathews as Rayla Nicole Oliver as Henna Kelly Sheridan as Elina Tabitha St.
Germain as Willa / Coral / Plutterpixie … …
Shopping store: buy cheap Bakugan & discount
by seema87 (Category: Film & Animation)

